GetResponse Vs ActiveCampaign [2021]: Which Top Rated Email Marketing Software To Choose? (Full Guide)

Email marketing done right is an excellent way to boost your business and augment sales. If you are searching for software to use for your business, you’ve probably heard about ActiveCampaign and GetResponse.

There is a reason for this. Both platforms are amongst the top-rated email marketing software with innovative features. Yet, with thorough scrutiny on the two software, you will be able to out the differences so you can make an informed choice of which one to go for.

Editor & Ease of Use

Even though technology is at the pinnacle of the e-business revolution, not every business owner or team member is tech-savvy. As a result, you want your email marketing tool to be simple to use. And, in today's fast-paced and ever-changing environment, you don't want to waste time on boring software.

✏Editor for ActiveCampaign

When it comes to ease of use and editing, both programs are outstanding. Their user interfaces are professional and welcoming, with intuitive features that make it easy.

When you launch both programs, you'll be taken to the dashboard, where you can manage all of your tasks.

The dashboard designs are also very simple and basic to make it easy to identify your features such as automation, the editor, and form building.

Whilst the features on the dashboards are easy to identify and use, it is worth knowing what features each platform offers to enjoy and utilize them to their full extent.

>>Click Here To Learn More About ActiveCampaign Editor<<

✏Editor for GetResponse

ActiveCampaign, for example, does not build landing pages. GetResponse, on the other hand, allows you to do so. Furthermore, GetResponse allows you to sell and accept payments, while ActiveCampaign requires the use of a third-party app.

>>Click Here To Learn More About GetResponse Editor<<

The Winner is: Both ActiveCampaign and GetResponse are winners when it comes to ease of use and editing. Their dashboards are simple and easy to navigate and their features are quite intuitive.

Design and Flexibility

Leading from the ease of use, the design and flexibility of the software must also be on point. You want your email marketing platform to be flexible and convenient to use. Sometimes, choosing software based on its design depends on the level of functionality you are looking for.

You may come across software with a large number of pre-designed templates to choose from. This makes your life easier because you don’t have to build them from scratch. Others even allow you to make minor changes to the pre-designed templates and save them as your default templates.

✏GetResponse Templates

Other software on the other end allows you to build the templates from scratch; offering you a wide range of editing options for a customized finish. This is especially useful for people who want to make a customized template for their business from scratch. ActiveCampaign for example offers up to 30 fully designed email templates.

The platform also offers user-friendly features that allow you to build your own templates. GetResponse on the other end comes with 500+ professionally designed email templates to choose from. Although it also allows you to build your own templates, it doesn’t offer a wide range of building features.

The Winner Is: GetResponse takes the lead with 500+ pre-designed email templates. Although it doesn’t have a wide option of template building features, the 500+ pre-designed templates are more likely to offer an option that appeals to your needs.

Email Marketing Features

ActiveCampaign and GetResponse are also packed with numerous email marketing features.

ActiveCampaign, for example, is packed with newsletters, autoresponders, automated emails, segment specific sends, perfectly timed emails split testing, lead scoring, and easy integrations.

In addition to the features outlined for ActiveCampaign, GetResponse also has automated blog digests.

Thus, you can say that they offer almost similar features for email marketing. Additionally, both software also offers CRM features.

However, CRM features for GetResponse tend to be quite limited compared to those of ActiveCampaign.

✏GetResponse Marketing Funnel

Yet, their features don’t end there. ActiveCampaign for example also allows and connects you to SMS marketing. GetResponse on the other end is equipped to let you build landing pages. To complement your email marketing features; you can also build funnels thanks to the software’s auto funnel feature.

The auto funnel also features lead magnets that can attract your target audience. You don’t always have to use the auto funnel; you can also build your own pages using the landing page feature. The landing page features boasts up to 180 different page creation templates.

The Winner Is: GetResponse is the winner. Not only does it have similar email marketing features with ActiveCampaign but it also boasts value-adding auto funnel and landing pages features.

Registration Forms

Similar to marketing features, form building for ActiveCampaign and GetResponse are nearly similar. Both have a somewhat limited selection of features, however, GetResponse bears more of this limitation when compared to ActiveCampaign. Yet, GetResponse is gifted with the ability to build landing pages and auto funnel building.

✏Getresponse Registration Form Feature

ActiveCampaign on the other end allows you to create detailed forms.

ActiveCampaign doesn’t allow you to build landing pages. Yet, if it’s a feature you really need, you can always access it from third-party platforms. Still, with both platforms, activity is quite limited. You are given limited access to data collection and analysis for your site on both ActiveCamapign and Getresponse.

The Winner Is: GetResponse takes the lead. Whilst it has limited form building features, it offers you added value with the ability to build landing pages and funnels.

Spam & Design Testing

What’s the point of dedicating so much time to your email marketing products only to have them bounce off your audiences’ emails? In other words, you don’t want to spend too much time on your emails only to have them spammed because spammed emails supersede your purpose.

Therefore, a good email marketing platform should offer you spam and design testing to ensure the standards and quality of your emails are on point. ActiveCampaign features an innovative inbuilt feature known as SpamAssassin. SpamAssassin automatically conducts spam testing on your emails before they are sent out.

✏ActiveCampaign Testing Mail

So even if you forget about the part, SpamAssassin comes to the rescue. Premium ActiveCampaign plans even feature more sophisticated designs that test how your email will look on a client’s account, for example; their Gmail account. GetResponse on the other end doesn’t feature an inbuilt testing tool.

So if you want to conduct spam and design tests with GetResponse, you have to invest in a third-party tool. For example, you can use the GlockApps testing tool with any email service provider or emailing software to test the inbox delivery and spam score of your email campaign before you send it using the GetResponse platform.

The Winner Is: ActiveCampaign is the winner because it boasts an automatic tool. This makes the job simplified and you are guaranteed a tool is always there to check your work.

Reporting

When it comes to reporting both platforms to do a splendid job. Both ActiveCampaign and GetResponse are data-based.

They offer both qualitative and quantitative data. Their reporting details inquiries such as how many times were your emails opened and clicked through? What are the peak times and days of the email opening? How many people engaged in clicking the link? And at what day or time does that occur the most?

You can also see the rate of opens and CRT on emails as campaigns and in automation workflows. You can easily access the reports on their tabs on the dashboards. Although they boast similar reporting features and almost identical data features in their reporting, ActiveCampaign and GetResponse differ when it comes to design and visuals.

✏GetResponse Report Data

ActiveCampaign still remains to be simple, basic, and bland business-like. GetResponse on the other has more attractive visuals and designs that help to display the data better. One is more drawn to go through GetResponse data for longer and comprehend them much easier compared to ActiveCampaign.

The Winner Is: Whilst they bear similar features for reporting. GetResponse takes the lead as it bears better visuals.

Deliverability

When I tested both platforms for deliverability and spam score, they all did perfectly. I used the same email testing tool for both so I could get unbiased answers. GetResponse emerged with 95.5% deliverability whilst ActiveCampain only had a 92% deliverability rate.

✏ActiveCampaign Deliverability Chart

As always, GetResponse maintains its high deliverability rate amongst most platforms. Yet, ActiveCampain only delivers 92% of the time. However, other factors also contribute to email deliverability.

Whilst the test tells you a lot about the platform, you must also consider how you build your list and even your business type. These may also contribute to increasing or decreasing deliverability rates.

The Winner Is: Both has excellent deliverability rate.

Integrations & Extras (Other Features)

The more integrations you have on your platforms, the easier your work becomes.

Imagine having integrations with key apps such as analytics, monetary services, lead generations, and even social media. Both ActiveCampaign and GetResponse bring you this benefit.

With ActiveCampaign, you can even connect to tools such as Google calendars and have plug-ins for other app extensions. ActiveCampaign currently integrates with up to 200 different apps. These apps boast different themes and use such as social media like Facebook or other business-oriented apps that offer services such as accounting and CMS. You will also find 4 native ActiveCampaign apps.

✏GetResponse Integrations

GetResponse also allows for integration. However, it only offers integration with up to 80 cloud applications. With GetResponse, you can also synchronize your contact list and automate workflows across different apps. However, GetResponse also boasts built-in webinar features for added functionality.

The Winner Is: Although GetResponse features an impressive built-in webinar feature, ActiveCampaign is the winner because it offers connections to more useful apps.

Support

ActiveCampaign and GetResponse both offer impressive customer support. Both platforms offer four key support which includes live chat, free onboarding, help center, and email support. Whilst GetResponse lives chat support can be accessed daily, it is 24/7. ActiveCampaign also offers 24/7 live chat support.

✏ActiveCampaign Support

So even if your business hour brackets don’t fall under the U.S. Eastern Time, you are still guaranteed on-spot support with both platforms. ActiveCampaign also offers customized training depending on your needs to ensure you are well acquainted with the software.

The Winner Is: Both software’s has excellent customer support.

Price

Each platform is available across different price bands, depending on the plan and features you want. The price is broken down into the number of contacts and the plans. For example, in general, ActiveCampaign has a lite plan, a plus plan, a professional plan, and an enterprise plan. However, the cost you pay for each plan if you opt for 500 contacts is not the same price you would pay for the same plan if you opt for 5000 contacts.

✏GetResponse Pricing Plans

>>Click Here To GetResponse See Pricing Plan<<

✏ActiveCampaign Pricing Plans

>>Click Here To ActiveCampaign See Pricing Plan<<

In addition to the low price bands, ActiveCampaign and GetResponse also offers free trials to see if they work for you or not. ActiveCampaign offers a 14-day free trial. GetResponse on the other end offers a 30-day free trial.

The Winner Is: The platforms are a tie when it comes to pricing. Although the prices have some variations, we can’t quantify the benefits because you also have to look at the feature each offers.

Feature Comparison Table – GetResponse vs ActiveCampaign

ActiveCampaign slightly beats GetResponse when it comes to overall performance. This is not to say that the latter shouldn’t be the option you should go for. The table below helps to outline each platform’s strengths and weaknesses according to the feature. So you can easily choose which platform to go for based on the features that you are looking for.